Education Week - August 20, 2014 - Special Report - 5

CALENDAR OF EVENTS ARTICLES ARTICLES
that I can share with my entire
staff," said Wanda Shelton, the superintendent
of Lincoln County
schools, in Tennessee. "I have about
305 certified employees. I want
something that's going to help me
help teachers help kids."
Savvy conference-goers also emphasize
the importance of actively
participating in sessions.
"I wasn't bashful today stepping
to the mic a couple times," Mr.
Blincoe said. "Get engaged. Ask the
questions. Because I promise you, if
you're asking it, 20 other people in
the room are thinking it and they're
just scared to get up."
Yes, You Have to Network
Not that sessions need to be the
main draw. Nicole Kirby, the director
of communications for Park Hill
school district in Kansas City, Mo.,
said she keeps coming back to the
summer conference for the National
School Public Relations Association,
held in July in Baltimore, because of
the people.
"When I first started coming to
these conferences, I was soaking up
the information I got in the sessions
like a sponge, because I realized that
I had a lot to learn," Ms. Kirby said.
"As I started to feel like I was [learning]
my way around the profession, I
realized that what I was getting out
of it was the opportunity to make
professional connections that I could
draw on throughout the year."
She said that holing up in your
hotel room is a rookie mistake.
"Stop people, introduce yourself,
go to the social events and receptions
and things, and make an effort
to get to know people," Ms.
Kirby said. "It's those connections
you make that really sustain you
throughout your career." Ms. Kirby
added that she calls on those connections
whenever she's facing some
unexpected challenge, because more
often than not, one of those contacts
has been in her shoes before.
Making those connections also
creates an opportunity to benchmark.
"I
want to gauge what I'm doing
versus what everyone else is doing,"
said Willie Braggs, an NSPRA attendee
and a communications specialist
for the Jenks public schools
in Oklahoma. "Am I on the right
track in my own thinking?"
All the listening and note-taking
and tweeting and networking can
take a toll, though.
At the Teaching & Learning Conference
hosted in March by the National
Board for Professional Teaching
Standards, teachers had to
navigate the mammoth halls of the
Walter E. Washington Convention
Center in the nation's capital, and
the schedule had left out lunch. At a
writing session late one afternoon,
teachers were asked to do some impromptu
writing. One teacher told
the speaker that her friend had left
without doing the assignment.
"We're tired. We weren't expecting
to have to do anything," she said.
Which might be why the longest
lines at conferences aren't for a session-they're
for Starbucks. I
Denisa R. Superville contributed
reporting to this article.
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EDUCATION WEEK 2014 CALENDAR OF EVENTS & PROFESSIONAL DEVELOPMENT DIRECTORY www.edweek.org/go/calendar 5
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Education Week - August 20, 2014 - Special Report

Table of Contents for the Digital Edition of Education Week - August 20, 2014 - Special Report

Contents
Education Week - August 20, 2014 - Special Report - 1
Education Week - August 20, 2014 - Special Report - 2
Education Week - August 20, 2014 - Special Report - Contents
Education Week - August 20, 2014 - Special Report - 4
Education Week - August 20, 2014 - Special Report - 5
Education Week - August 20, 2014 - Special Report - 6
Education Week - August 20, 2014 - Special Report - 7
Education Week - August 20, 2014 - Special Report - 8
Education Week - August 20, 2014 - Special Report - 9
Education Week - August 20, 2014 - Special Report - 10
Education Week - August 20, 2014 - Special Report - 11
Education Week - August 20, 2014 - Special Report - 12
Education Week - August 20, 2014 - Special Report - 13
Education Week - August 20, 2014 - Special Report - 14
Education Week - August 20, 2014 - Special Report - 15
Education Week - August 20, 2014 - Special Report - 16
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Education Week - August 20, 2014 - Special Report - 18
Education Week - August 20, 2014 - Special Report - 19
Education Week - August 20, 2014 - Special Report - 20
Education Week - August 20, 2014 - Special Report - 21
Education Week - August 20, 2014 - Special Report - 22
Education Week - August 20, 2014 - Special Report - 23
Education Week - August 20, 2014 - Special Report - 24
Education Week - August 20, 2014 - Special Report - 25
Education Week - August 20, 2014 - Special Report - 26
Education Week - August 20, 2014 - Special Report - 27
Education Week - August 20, 2014 - Special Report - 28
Education Week - August 20, 2014 - Special Report - 29
Education Week - August 20, 2014 - Special Report - 30
Education Week - August 20, 2014 - Special Report - 31
Education Week - August 20, 2014 - Special Report - 32
Education Week - August 20, 2014 - Special Report - 33
Education Week - August 20, 2014 - Special Report - 34
Education Week - August 20, 2014 - Special Report - 35
Education Week - August 20, 2014 - Special Report - 36
Education Week - August 20, 2014 - Special Report - 37
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Education Week - August 20, 2014 - Special Report - 40
Education Week - August 20, 2014 - Special Report - 41
Education Week - August 20, 2014 - Special Report - 42
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Education Week - August 20, 2014 - Special Report - 46
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Education Week - August 20, 2014 - Special Report - 50
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