Education Week - November 15, 2017 - 9

Study: Do Parents Need a Reason to Go School Shopping?
It's not enough for parents to have access to data on school
quality; they need an explicit reason to start comparing
schools to make use of that information, finds a new study in
Education Next.
New school options, be they from a move, a charter school
opening, or the No Child Left Behind Act's public school
transfer program, spurred parent activity on the school
ratings website, GreatSchools.org, the study found. Michael
Lovenheim, an associate professor of policy analysis at
Cornell University, and Patrick Walsh, an associate professor
of economics at St. Michael's College in Vermont, tracked
more than 102 million keyword searches on the site.
They were able to match searches to school districts in 39

states and track the ebb and flow of searching activity in each
community from 2010 to 2013.
Monthly activity on the site rose significantly during that
time, from fewer than 1,000 searches in January 2010 to
more than 600,000 in October 2013. Lovenheim and Walsh
then compared local search activity with the national
averages during that time, while also taking into account
the percentage of new families with school-age children who
moved to the communities.
Those years were at the tail end of the No Child Left
Behind law, when some states were still implementing the
law's requirement that poor-performing schools allow their
students to transfer to higher-achieving schools-but some

the school," Jacobsen said.
She cautioned, however, that
when multiple, detailed ratings are
presented, parents are more likely
to get confused or rely only on the
top-line score on a ratings site. Both
Jacobsen and Rice argued for more
practical information on review
sites to help parents have conversations about school improvement.
"It's good to have the conversation, but you have to have the right
information about what issues are
driving the inequities" a parent
sees in school ratings, Rice said.
"It's very, very difficult to talk about
equity when you don't have all of
the facts."

states received waivers from those requirements.
The researchers found that when the number of lowperforming schools that had to offer transfers rose by 10
percentage points in an area, parent-search activity on
GreatSchools jumped by 7.2 percent. And by contrast,
if a state later secured a waiver from NCLB's transfer
requirements, school searches in communities that previously
had public school choice fell by 4 percent out of every 10
percentage-point increase it had previously gained.
The researchers also found that when a charter school
opened in an area, searches rose by 5.3 percent.
The authors write that their findings imply that "for many
families, the availability of school quality information alone is
not sufficient to lead them to become better-informed about
school options. Parents must also have an incentive to seek
and use this information."
-SARAH D. SPARKS

Come to Chicago this July 11-13 and turn theory
into practice, create opportunities across all grade
levels, network with your PLC, and make catalytic
connections that will last far beyond the
conference.

Launching Conversations
GreatSchools, at least, seems to
be trying to move in that direction.
Nelson noted that GreatSchools' expanded reporting also will include
more tips for parents on how they
can talk to school administrators
about flagged problems, such as
high chronic absenteeism for a particular student group.
Eva Orbuch, the lead community
organizer for the San Francisco
Bay-area advocacy group Innovate
Public Schools, said she has started
using the site's expanded data in
workshops with mostly low-income
and monolingual Spanish-speaking
parents.
"The equity rating has been very
helpful," she said. "The low-income
number is often a big difference
from the overall number, and that's
often a big wake-up call for people."
While California's state education
site also provides student achievement data, Orbuch said the private
data site has been easier for parents to use on their phones while
meeting with administrators.
"I work in schools where there is
sometimes an extreme achievement
gap between white and nonwhite
students," she said.
"Now that the parents are regularly using data, I can see how
empowered they are to say no, the
school really is not making growth
here. ... It does complicate our work,
but it has definitely provided a lot
more questions for parents to ask
and feel like they've done their
homework in talking to schools."

REGISTRATION NOW OPEN AT
PRINCIPALSCONFERENCE.ORG.

Visit the INSIDE SCHOOL RESEARCH
HERE blog, which tracks news and
trends on this issue.
www.edweek.org/blogs
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11/2/17 1:43 PM

EDUCATION WEEK | November 15, 2017 | www.edweek.org | 9


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Table of Contents for the Digital Edition of Education Week - November 15, 2017

Education Week - November 15, 2017
E-Schools Adapting to Transgender Students’ Needs
In Florida, Laissez-Faire Approach to Monitoring Private School Vouchers
New Survey Details Effect of Inclusion on Teaching Time
Are States Changing Course On Teacher Evaluation?
News in Brief
Report Roundup
Teaching Parents the Right ‘Questions to Ask’ in Schools
Rising Food Allergies A Challenge for Schools
GreatSchools Expands Its Ratings on Schools
Study: Do Parents Need a Reason To Go School Shopping?
SNAPSHOT: Single-Gender Education
New Mexico Offers Teachers A Seat at Policymaking Table
Repercussions for K-12 From Democratic Election Gains
GOP Tax Plans Could Affect K-12 Aid, Teachers’ Pocketbooks
A One-Year Scorecard for Trump On K-12 Campaign-Trail Promises
A Primer on the Teacher Tax Break
Emily Phillips Galloway, Paola Uccelli & Christina Dobbs: The Power of Precise Language
Adam Urbanski, Tom Alves & Ellen Bernstein: Without Teacher Input, Ed. Reform Is Doomed to Fail
William Sterrett: Time Is a Principal’s Most Limited Resource
Letters
Readers React
TopSchoolJobs Recruitment Marketplace
Elaine Weiss & Christopher T. Cross: Education’s Golden Rule
Education Week - November 15, 2017 - Are States Changing Course On Teacher Evaluation?
Education Week - November 15, 2017 - Cover2
Education Week - November 15, 2017 - 3
Education Week - November 15, 2017 - Report Roundup
Education Week - November 15, 2017 - 5
Education Week - November 15, 2017 - Teaching Parents the Right ‘Questions to Ask’ in Schools
Education Week - November 15, 2017 - Rising Food Allergies A Challenge for Schools
Education Week - November 15, 2017 - GreatSchools Expands Its Ratings on Schools
Education Week - November 15, 2017 - Study: Do Parents Need a Reason To Go School Shopping?
Education Week - November 15, 2017 - SNAPSHOT: Single-Gender Education
Education Week - November 15, 2017 - 11
Education Week - November 15, 2017 - 12
Education Week - November 15, 2017 - 13
Education Week - November 15, 2017 - 14
Education Week - November 15, 2017 - 15
Education Week - November 15, 2017 - 16
Education Week - November 15, 2017 - New Mexico Offers Teachers A Seat at Policymaking Table
Education Week - November 15, 2017 - 18
Education Week - November 15, 2017 - GOP Tax Plans Could Affect K-12 Aid, Teachers’ Pocketbooks
Education Week - November 15, 2017 - A One-Year Scorecard for Trump On K-12 Campaign-Trail Promises
Education Week - November 15, 2017 - A Primer on the Teacher Tax Break
Education Week - November 15, 2017 - Adam Urbanski, Tom Alves & Ellen Bernstein: Without Teacher Input, Ed. Reform Is Doomed to Fail
Education Week - November 15, 2017 - William Sterrett: Time Is a Principal’s Most Limited Resource
Education Week - November 15, 2017 - Readers React
Education Week - November 15, 2017 - 25
Education Week - November 15, 2017 - TopSchoolJobs Recruitment Marketplace
Education Week - November 15, 2017 - Cover3
Education Week - November 15, 2017 - Elaine Weiss & Christopher T. Cross: Education’s Golden Rule
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