Education Week - October 12, 2016 - 19

Program Striving To Reach Parents CONTINUED FROM PAGE 16 evolved pretty quickly to involve the role of communities. How can we weave into the fabric of communities these opportunites to engage in these activities?" Marketing Their Efforts Borrowing terms used in politics and in advertising, the initiative has organized its work around an "air game"-mass media messaging- and a "ground game," or person-toperson efforts. The Clinton Foundation oversees more of the marketing effort, while the Opportunity Institute has focused on some of the partnerships with various groups that work directly with families. For the air game, "how do we reach parents where they are?" Miller said. One important connection was considered to be through television. So initiative leaders met with television writers and producers to ask them if they would consider embedding messages about talking, reading, and singing in popular television shows. That led to scenes such as in "Orange Is the New Black," when the character Maria Ruiz tells her taciturn boyfriend he has to talk to their baby to help with her development. He surprises Maria by chatting with the baby during a prison visit. "Mommy's staying right here, so we can see her, kiss her, and tell her all about our day," he says. Similar messages have also been incorporated into other prime-time programming, such as "Law & Order: SVU," "Jane the Virgin," and "Criminal Minds." Another focus of this work has been a partnership with Univision, a public-service campaign called "Pequeños y Valiosos," or "Young and Valuable." The campaign features announcements and other events aimed at a Spanish-speaking audience. Celebrity mothers have also participated in Englishlanguage PSAs. The ground game encourages parental interaction through "trusted messengers" and "high-quality tools," such as books and other materials that encourage parents to use every opportunity to interact with their children, said Dukakis, with The Opportunity Insitute. That has meant renovating or building playgrounds that have brightly colored prompts for parents to talk to their children about shapes or colors. The messaging has extended to other places not commonly associated with literacy, such as coin laundries. Too Small to Fail joined with a pre-existing initiative in Arkansas to offer story time at laundromats, where parents often bring their families and that have a lot of forced downtime. Vicki Collet, an assistant education professor at the University of Arkansas, was the co-founder of the Laundry & Literacy Project in northwest Arkansas, which started in 2011. The foundation enlisted her help as an adviser for an expanded project called Wash Time Is Talk Time, which provided colorful signs and coloring sheets to interested coin-laundry owners. "One benefit from our collaboration is that [Too Small to Fail] is really good at pulling together a lot of resources," Collet said. For example, the foundation was able to get a publisher to donate books to distribute to children. Enlisting Medical Partners High Court Accepts Case On Special Ed. CONTINUED FROM PAGE 16 REACHING THE YOUNGEST CHILDREN Too Small to Fail, a 3-year-old initiative of the Bill, Hillary and Chelsea Clinton Foundation and the Opportunity Institute, provides information and tools to encourage caregivers to talk, sing, and read to their children. Among its projects: Another effort has been centered at UCSF Benioff Children's Hospital Oakland, a children's hospital in California. Susan Greenwald, the manager of community-partnership programs for the hospital, said the organizaPequeños y Valiosos tion was already involved with the (Young and Valuable) nonprofit Reach Out and Read, but A campaign that focuses on that partnership was limited to the Hispanic families by showing hospital's primary-care facility. literacy-enrichment public-service "That had not had as much of a announcements on Univision. hospitalwide impact," Greenwald said. "What we tried Hospital Partnerships to do with Too Small to Fail is to see how we At the UCSF Benioff Children's could promote the Hospital Oakland's primary-care theme hospitalwide." clinic in California, pediatricians Visitors to the hosdeliver messages about early brain pital now can see development at well-baby visits, along prompts everywhere with tote bags full of tools for parents similar to the ones to take home. In 2016, the initiative u se d on t he pl aystarted delivering information on early grounds and in the coin math development as well. laundries, encouraging parents to talk to children. The hospital also distributes books, T-shirts, and other learning materials during well-baby visits. Greenwald says that public-infor'Kids and Family' Spotify Channel mation campaigns like that are not In August 2016, Spotify, the music new. This effort attempts to take all and video streaming service, relaunched the science and boil it down to one its Kids Category, called Kids and Family, message: "Talking is teaching." with help from the initiative, which "This is more like the 'back to provided information and research sleep' campaign, or when we try to on early-childhood education and educate people to stop smoking or expertise on early brain and about immunization. It's reaching language development. a broad group of people with a very simple message," Greenwald said. 'Wash Time Is Talk Time' Too Small to Fail, unlike other Five thousand coin laundries early-childhood advocacy organizanationwide are distributing earlytions, has not gone beyond this literacy activity/coloring pages message to press for political and parent tip sheets. They Television Messaging changes in policies. But adalso feature posters outlining visory board member Dana The initiative has collaborated language-development tips. Suskind, the founder and with Hollywood writers and producers director of the Thirty Milto incorporate literacy and languagelion Words initiative, said development information into primethat focusing on literacy time network and cable programming, and closing the "word gap" including "Law & Order: SVU," "Jane between affluent and lowerthe Virgin," "Orange Is the New income children means investBlack," and "The Fosters." ing in parents as well. " Pa rents ca n bu i ld t hei r children's brain without a doubt, but they can't do it without the right supports," said Dr. Suskind, who learned of the imSOURCE: Too Small to Fail portance of talk though her work as a cochleari mpla nt su rgeon. " This is a strong mandate that we Getty have to invest in families." ward to addressing the issues before the court." Ronald Wenkart, the general counsel for the Orange County education department in California, explored those differing circuitcourt standards in a 2009 article for West's Education Law Reporter. Some circuits have at times used both "meaningful educational benefit" and "some educational benefit," his paper says, leaving even the judges in those circuits questioning the ambiguity. The impact of the high court's decision could rest on how broadly the justices decide to interpret the question, Wenkart said in an interview. "They could set a standard and explain what the standard is," Wenkart said, a move that he believes would lead to more harmonious meetings between parents and school officials. Conflicts over educational progress currently arise all the time, he said. "This actually might be better for the courts to decide. Congress could add to the law, but that's probably going to be a huge political fight. I don't know if Congress could actually agree," Wenkart said. Having the Conversation Kathleen Sullivan, the chief counsel for the Colorado Association of School Boards, agrees that the case is significant, because there are only a "handful of Supreme Court cases interpreting the law." However, Sullivan said she doesn't see the conflict among the circuits that the parents have alleged. "School districts across the country really talk about providing a free, appropriate public education to students with disabilities and do not talk about there being a higher or lower standard in certain jurisdictions," she said. She also noted that Congress has amended the special education law several times since Rowley was decided in 1982. "If Congress wanted to tell the Supreme Court that it was wrong in Rowley, Congress knows how to do so, and it hasn't," she said. Jack D. Robinson, the lawyer representing the parents, said he has two objectives in the suit: first, to convince the high court that the IDEA requires more than trivial educational progress; and second, "to articulate a coherent standard to the Supreme Court for them to adopt and flesh out and for the nation to apply." "What are we investing these millions and millions of dollars on? Are we serving the purpose of the IDEA by requiring some meaningful benefit in light of the child's potential?" Robinson asked. "It's important, regardless of the outcome, to have this conversation." Visit the ON SPECIAL EDUCATION blog, which tracks news and trends on this issue. www.edweek.org/blogs EDUCATION WEEK | October 12, 2016 | www.edweek.org | 19 http://www.edweek.org/blogs http://www.edweek.org

Table of Contents for the Digital Edition of Education Week - October 12, 2016

Bilingual Education Poised for a Comeback in California Schools
Cultural Literacy Creator Carries On Campaign
New Teachers Turn to Web for Mentoring
DIGITAL DIRECTIONS: Modern E-Rate Puts Telephones On Hold in K-12
Sides Seek to Avert Chicago Teachers’ Strike
Labor Dispute Simmering In Buffalo, N.Y.
Shooting Reignites Safety Concerns
Kan. Governor: Tax Hike Needed If State Loses Funding Case
Court to Weigh Level of Benefits for Special Ed. Students
Literacy Program Reflects Clinton Policy Agenda
Snapshot: School Finance A Judge Gets Tough
News in Brief
Report Roundup
Letters
TopSchoolJobs Recruitment Marketplace
PAUL REVILLE: A Call to Action For K-12 Leaders
LYN MIKEL BROWN: A Field Guide to Girl Empowerment
JOHN URSCHEL: The Winning Equation In Math Education
Education Week - October 12, 2016 - DIGITAL DIRECTIONS: Modern E-Rate Puts Telephones On Hold in K-12
Education Week - October 12, 2016 - 2
Education Week - October 12, 2016 - 3
Education Week - October 12, 2016 - News in Brief
Education Week - October 12, 2016 - Report Roundup
Education Week - October 12, 2016 - Labor Dispute Simmering In Buffalo, N.Y.
Education Week - October 12, 2016 - Shooting Reignites Safety Concerns
Education Week - October 12, 2016 - Kan. Governor: Tax Hike Needed If State Loses Funding Case
Education Week - October 12, 2016 - 9
Education Week - October 12, 2016 - 10
Education Week - October 12, 2016 - 11
Education Week - October 12, 2016 - 12
Education Week - October 12, 2016 - 13
Education Week - October 12, 2016 - 14
Education Week - October 12, 2016 - 15
Education Week - October 12, 2016 - Literacy Program Reflects Clinton Policy Agenda
Education Week - October 12, 2016 - 17
Education Week - October 12, 2016 - Snapshot: School Finance A Judge Gets Tough
Education Week - October 12, 2016 - 19
Education Week - October 12, 2016 - 20
Education Week - October 12, 2016 - 21
Education Week - October 12, 2016 - LYN MIKEL BROWN: A Field Guide to Girl Empowerment
Education Week - October 12, 2016 - JOHN URSCHEL: The Winning Equation In Math Education
Education Week - October 12, 2016 - Letters
Education Week - October 12, 2016 - 25
Education Week - October 12, 2016 - TopSchoolJobs Recruitment Marketplace
Education Week - October 12, 2016 - 27
Education Week - October 12, 2016 - 28
Education Week - October 12, 2016 - 29
Education Week - October 12, 2016 - 30
Education Week - October 12, 2016 - 31
Education Week - October 12, 2016 - 32
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