Education Week - June 21, 2017 - 21

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all schools that get federal money
and come up with ways to intervene in and turn around the lowest
performers. The law goes into effect
this fall.
The school accreditation process,
which scrutinizes a slate of factors
such as students' perception of
their learning environment, teachers' classroom lessons, and school
board governance, is usually separate from state accountability systems and is not directly required
under ESSA.
It's a high-stakes process, however, and some form of accredition
is typically mandated under state
law. AdvancED's accreditation, in
particular, often signals to colleges
and universities that aspirants'
high schools have met a series of
standards in areas such as governance and leadership, teaching and
assessment, and how they use results for continuous improvement.
The loss of accreditation can be
economically ruinous for a community. The Clayton County, Ga., housing market, for example, tanked, and
thousands of students transferred,
when in 2008 a division of AdvancED,
the Southern Association of Colleges
and Schools, pulled that school district's accreditation. It was restored
in 2009, and the district is currently
accredited.

Well-Positioned
Yet AdvanceED officials say their
work in the accreditation field has
them well-positioned to both diagnose schools' most-pressing needs
under ESSA and to provide a host
of services to help meet those needs.
"States don't have the capacity,
quite frankly, to play all these roles
that have been placed upon them
gradually over the years," said Mark
Elgart, AdvancED's longtime CEO
and a former math and science middle school teacher. "We're in schools
more than anybody else, we know
their schools, and we're a great resource to help them understand their
schools. This is our contribution back
to the education community."
That pitch resonated with officials
in Wyoming's education department.
"We need to have one coherent system so that we know all of our schools
and our state are working toward the
same goals, which is ultimately improving schools," said Dicky Shanor,
the department's chief of staff.
The state recently replaced its accreditation model with AdvancED's
and will, under ESSA, require all its
schools to receive accreditation from
the organization. "We use their indicators, their software, and programming
to really create our own accreditation
system based on their continuous-improvement model," Shanor said.

Ethical Issues
The prospect of such a broadly expanded role for a high-profile accreditor raises eyebrows among some who
have studied accreditation, account-

ability, and business ethics.
"That's where I think we get perverse incentives in the accountability
system," said Rebecca Jacobsen, a
researcher at Michigan State University who studies school inspection
systems across the world, including
AdvancED's. "You're going to want
to say [schools are] doing well to
maintain your contract. Who's really
minding the store there? It may work
against the ultimate goal, which is
most important: educational opportunity rather than improving your
profit margin."
Nonprofits have an ethical obligation to set up firewalls between potentially conflicting revenue generators, said Patricia Harned, the CEO
of the Ethics and Compliance Initiative, a research group that publishes
best practices for nonprofit organizations.
"Nonprofits exist for the purpose
of the mission," Harned said. "They
operate like businesses to survive
and thrive, but we exist for the social
good. The other real risk is when your
stakeholders think there's a conflict
of interest, they walk with their feet."

Defining the Mission
In Elgart's view, however, his organization's expanded school improvement services are not primarily a
revenue stream but an extension of
AdvancED's nonprofit mission to help
schools do better.
Elgart readily admits that the
company's accreditation process
hasn't been perfect and said the organization is currently overhauling
the process. Next month, it will increase its annual membership fee for
all 27,000 schools that participate
in the process from $750 to $900,
and will include a series of school
improvement and classroom-observation tools. Next year, the organization will post a list of its best and
worst schools and change the language it uses to show more clearly
whether a school has measured up
to its standards.
By 2021, AdvancED, which is based
in Alpharetta, Ga., would like to increase the network to 50,000 schools
worldwide for either school improvement or accreditation.
"Schools are demanding that we
stay with them," he said, pointing
out that 7,000 schools in the organization's network get improvement
services and not accreditation. "We
don't see it as a conflict, but rather an
absolute imperative so that they can
benefit from the process."
Heather Kinsey, AdvancED's
deputy chief of strategy, said it
does not force struggling schools to
buy its consulting services and the
fact that its evaluators are volunteers assures that evaluations are
uninfluenced.
Previously, when those AdvancED's
evaluators-an army of 18,000 unpaid teachers, principals, and other
education professionals-identified
weak points in schools' governance
or academic models during the accreditation process, the organization
would suggest to district and state

Melissa Golden for Education Week

Accrediting Organization
Makes Play for ESSA Work

The Every Student
Succeeds Act offers
a fresh opportunity to
provide services, says
Mark Elgart, the CEO
of AdvancED, which
accredits pre-K-12
schools.

AT A GLANCE:
AdvancED
n

Nonprofit pre-K-12 accrediting
organization

n

Founded in 2006 when the
North Central Association
Commission on Accreditation
and School Improvement and
the Southern Association of
Colleges and Schools Council
on Accreditation and School
Improvement merged. (The
Northwest Accreditation
Commission joined the
organization in 2012.)

n

Accredits more than
27,000 schools in more than
70 countries.

n

Has some 195 employees,
along with 18,000 volunteers,
to conduct peer review.

n

Annual revenue of $29.7 million
in 2014, up from $21 million
in 2010.

SOURCES: AdvanceED,
Education Week

officials outside vendors that could
help the school fix trouble areas. But
AdvanceED soon realized it should
provide those services on its own,
said Kinsey.
"What we've heard consistently
from schools and districts," she said,
"is, 'I don't take my car to a car mechanic who's an expert and then turn
around and find another mechanic to
fix the problem. ... You have the expertise, you have the research base.
Can you help us?' "
The organization is selling a package to states that includes putting all
their schools through the accreditation process as well as a diagnosis of
a school's needs and consultation for
schools that fall behind academically.
The package fills the "needs assessment" and school improvement portions of the ESSA law, the organization has told states. Its web tools also
collect data states need to provide the
federal government.

Making Its Pitch
AdvanceED has made its pitch in
a widely circulated white paper, in
a series of recent state school board
presentations, and at an ESSA accountability symposium in Chicago
last summer attended by state department officials from 29 states.
North Dakota, in the ESSA accountability plan it submitted to the
U.S. Department of Education in May,
said it will outsource most of its accountability systems to AdvancED,
folding all its schools into the organization's five-year accreditation process and adopting its school improvement model.
Wyoming in June 2016 signed a
two-year, $1.6 million contract to
have AdvancED handle both school
improvement and accreditation.
In Kentucky and South Carolina,
AdvancED already handles a portion
of the school turnaround work, and
those states are considering whether
to continue their partnership with
AdvancED under ESSA.
Depending on how many state
departments ultimately end up outsourcing their school improvement
work to AdvancED this summer, the
organization stands to become a large
private player in school accountability, a politically fraught and crucial
corner of education policy.
Since going online in 2015, its
classroom-observation tool, known
as ELEOT, has been used to conduct more than 400,000 observations, and AdvancED has already

managed to draw sweeping conclusions, comparable by state, about
student engagement, teaching practices, and school morale. The organization has hired researchers and
partnered with universities to more
closely study the data.

'Free Up the Process'
Elgart bristled at the suggestion,
mentioned by some critics, that the
organization should be regulated.
"You've got to free up the processes to help these schools improve
and adapt to each and every context
differently," he said. "That's where
the government will always struggle. It can create the expectations,
but don't regulate how to meet that
expectation."
Shanor, in Wyoming, said if the
state sees a conflict of interest in the
coming years, it will just end its contract with AdvancED.
"We feel like we have control over
this process," he said.
State department officials in Indiana, Kentucky, and South Carolina
who have worked with AdvancED say
the organization's consultations for
school turnaround work are objective,
thorough, and effective in improving
academic outcomes.
"The challenge is trying to facilitate
things," Ronald D. Sandlin III, the senior director of school performance
and transformation for the Indiana
board of education.
The state's accountability system
has identified dozens of schools in recent years in need of comprehensive
support, and the state doesn't have
the resources to provide that support
on it own, Sandlin said. "Our state
department is lean, and AdvancED
already has the relationships across
the state of Indiana," he said.
After conducting a three-day review
of a school in a state's bottom 5 percent of schools, reviewers meet one on
one with state officials to go over their
findings and provide training.
"It's a natural progression for
them," said Kelly Minick, a regional
support coach for the office of school
transformation at the South Carolina education department who has
worked with AdvancED in several
school turnaround settings. "School
turnaround is tedious and everchanging. We're dealing with human
capital, and that's a challenge in
itself. They've provided us with evidence and data to start that process
and we feel like we're a step ahead
of the game."

EDUCATION WEEK | June 21, 2017 | www.edweek.org | 21


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Education Week - June 21, 2017

Table of Contents for the Digital Edition of Education Week - June 21, 2017

Education Week - June 21, 2017
Accreditor Latches Onto ESSA Bandwagon
President Trump Seeks to Expand Apprenticeships
Too Few ELL Students Land in Gifted Classes
Teacher Shortages Hinder Foreign-Language Instruction
Only 1 in 5 students was enrolled in a foreign language course in 2014-15
The ‘Old South’ Rises Again in History Classes
News in Brief
Report Roundup
Nevada’s Faltering Choice Program Could Have Broader Fallout
NPR Digital News Veteran Joining Education Week as Top Editor
DIGITAL DIRECTIONS: Gates, Zuckerberg Teaming Up On Personalized Learning
SNAPSHOT: Belonging at School Starts With Teachers
Ed. Dept. Budget Proposal Hammered by Both Sides in Congress
Early ESSA Plans Boost District Role In School Turnaround
Ed. Dept. Demands More Detail From States’ ESSA Plans
Closing Acts May Be Near In K-12 Funding Dramas
Chester E. Finn Jr.: The Dirt-Encrusted Roots Of Social-Emotional Learning
Adam Feinberg: Learning Disabilities Exist, Just Not in Summer School
Florence R. Sullivan & Jill Denner: Why Don’t We Do a Better Job of Teaching Computer Science?
Letters
TopSchoolJobs Recruitment Marketplace
Christopher Lubienski & Sarah Theule Lubienski: Why School Vouchers Aren’t Working
Education Week - June 21, 2017 - The ‘Old South’ Rises Again in History Classes
Education Week - June 21, 2017 - 2
Education Week - June 21, 2017 - 3
Education Week - June 21, 2017 - News in Brief
Education Week - June 21, 2017 - Report Roundup
Education Week - June 21, 2017 - Nevada’s Faltering Choice Program Could Have Broader Fallout
Education Week - June 21, 2017 - DIGITAL DIRECTIONS: Gates, Zuckerberg Teaming Up On Personalized Learning
Education Week - June 21, 2017 - SNAPSHOT: Belonging at School Starts With Teachers
Education Week - June 21, 2017 - 9
Education Week - June 21, 2017 - 10
Education Week - June 21, 2017 - 11
Education Week - June 21, 2017 - 12
Education Week - June 21, 2017 - 13
Education Week - June 21, 2017 - 14
Education Week - June 21, 2017 - 15
Education Week - June 21, 2017 - 16
Education Week - June 21, 2017 - Early ESSA Plans Boost District Role In School Turnaround
Education Week - June 21, 2017 - Closing Acts May Be Near In K-12 Funding Dramas
Education Week - June 21, 2017 - 19
Education Week - June 21, 2017 - 20
Education Week - June 21, 2017 - 21
Education Week - June 21, 2017 - Chester E. Finn Jr.: The Dirt-Encrusted Roots Of Social-Emotional Learning
Education Week - June 21, 2017 - Adam Feinberg: Learning Disabilities Exist, Just Not in Summer School
Education Week - June 21, 2017 - Florence R. Sullivan & Jill Denner: Why Don’t We Do a Better Job of Teaching Computer Science?
Education Week - June 21, 2017 - Letters
Education Week - June 21, 2017 - TopSchoolJobs Recruitment Marketplace
Education Week - June 21, 2017 - 27
Education Week - June 21, 2017 - Christopher Lubienski & Sarah Theule Lubienski: Why School Vouchers Aren’t Working
Education Week - June 21, 2017 - CW1
Education Week - June 21, 2017 - CW2
Education Week - June 21, 2017 - CW3
Education Week - June 21, 2017 - CW4
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