Education Week - February 22, 2017 - 24


LESSONS FROM
A LEADER

Leverage
Technology
Know exactly what
you want to do with a
1-to-1 program, how the
technology will support
those goals, and what
supports you need to give
students and teachers to
use it meaningfully.

Set Clear Goals
Articulate your goals and
empower the educators
in your district to focus
on those intently. Avoid
taking on too many
initiatives at once.

Delegate
Responsibility
It's not your role to do
everything. If everyone on
your team plays a part,
you create momentum
that's sustainable.

24

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|

up with other families, in homes with no regular
electricity.
Morales helped set up a professional-learning community across schools to find ways to focus the new
technology on bilingual reading. Schools held "App-y
Hour" workshops in which teachers and principals
shared the applications they had successfully used
on the new tablets. Out of those discussions, Morales
pushed to expand MyOn, a digital library program
piloted at Ramona, and Accelerated Reader, a comprehension assessment tool used in several schools, to all
schools in the district.
"One of the things Dr. Morales does so well is create
the opportunity for schools to share what's going on
and getting folks to focus on where they are succeeding," says Mary Curtis, Oxnard's director of curriculum, instruction, and accountability. "It did take a lot
of work, ... but schools have small successes that they
can share, and eventually, we see how it fits into the
grander schemes."

Personal Connection
Morales has a personal connection, both to Oxnard
and its richly bilingual community. Morales' own
father picked strawberries in Oxnard's verdant fields
that hug the Pacific Coast, before moving the family to
Inglewood, near Los Angeles. Though the family owned
few books, Morales says his mother exposed him to
reading, with frequent trips to the library and signing
him up "for every reading competition possible."
"She felt if she encouraged reading in the home,
that in itself was going to be the foundation for me
academically. ... It was something tangible she could
take care of, in spite of not being able to help me with
other content areas or even English," he says. "I think
she was right."
Encouraged by his mother to read in Spanish and
English, Morales fell in love with Spanish literature in
high school-the Spanish playwright Federico García
Lorca and the Chilean poet and politician Pablo Neruda
were favorites-and did his doctoral education research at the University of California, Los Angeles, on
connections between reading and the development of
student aspirations.
Morales began his career teaching Spanish literature
in Los Angeles, and later became a middle school principal. He worked his way up to serve as an assistant
superintendent in two different districts, but always

kept an eye out for a leadership role in a migrant community like the one his family had started in.
Morales is creating opportunities and connections not
just for students but the larger Oxnard community.

Building Community Through Books
Before the literacy initiative, Christina Austin, a Ramona
kindergarten teacher, says parents expressed interest in
reading to their children, but had no books at home and
rarely went to the local library, which lies on the other
side of a busy roadway overpass. "I used to send home
black-and-white copies of reading materials, just so they
had something," she says.
So the district built up supports in excruciating detail.
Students can download and store up to 20 books at a time.
Principals keep charging stations so students without
electricity will have tablets to use at home. And the district
provides Wi-Fi on each campus every day after school;
Morales is working with the city to extend access citywide.
At Ramona, students and parents often picnic on the
front lawn after school, using the Wi-Fi connection to
download books and work on homework. A taco truck
and other food vendors are drawn to the spot, leading
to regular community get-togethers in a neighborhood
where many families do not have cars.
"The school is alive in the evenings," Morales says.
The district also has worked to make literacy-related
programs as enticing to parents as possible. Parent
workshops are timed to coincide with the end of shifts
at farms, and the district provides translators, child
care, and food to avoid conflicts with dinnertime.
Parent workshops have progressed from the basics of
how to help their children turn on, log in, and navigate
the reading programs, to more-detailed tips on how
to read with their children and analyze the reading data the software collects. Morales also assigned
instructional coaches in literacy to every campus, who
are focused on helping teachers go beyond languagearts-achievement scores to understand their students'
reading abilities.
He's practicing what he preaches to his students at
home as well, reading up to six books daily-in English
and Spanish-to his 23-month-old daughter.
"The love of reading, I've seen the value it's had in my
education and personal life," Morales says. "It allowed
me to do well in other content areas, built my confidence, opened doors for me personally, ... but I also love
the ability to transport yourself to a new world." n

"Given our demographics, developing literacy skills
in English and Spanish is incredibly important,
promoting the frequency of families reading
is incredibly important," Morales says.

Education Week Leaders To Learn From 2017



Table of Contents for the Digital Edition of Education Week - February 22, 2017

Education Week - February 22, 2017
JOHN D. MARSHALL
JIM ROLLINS
SHARON GRIFFIN
BILAL TAWWAB
CÉSAR MORALES
PATRICIA DEKLOTZ
WALT GRIFFIN & JEANETTE LUKENS
CHRIS COFFELT
TRISE MOORE
W. BURKE ROYSTER
DOLORES GONZALEZ
JOSEPH WILLIAMS
CLYDE McBRIDE
Education Week - February 22, 2017 - Education Week - February 22, 2017
Education Week - February 22, 2017 - C5
Education Week - February 22, 2017 - C6
Education Week - February 22, 2017 - C2
Education Week - February 22, 2017 - 1
Education Week - February 22, 2017 - 2
Education Week - February 22, 2017 - 3
Education Week - February 22, 2017 - 4
Education Week - February 22, 2017 - 5
Education Week - February 22, 2017 - JOHN D. MARSHALL
Education Week - February 22, 2017 - 7
Education Week - February 22, 2017 - 8
Education Week - February 22, 2017 - 9
Education Week - February 22, 2017 - 10
Education Week - February 22, 2017 - JIM ROLLINS
Education Week - February 22, 2017 - 12
Education Week - February 22, 2017 - 13
Education Week - February 22, 2017 - SHARON GRIFFIN
Education Week - February 22, 2017 - 15
Education Week - February 22, 2017 - 16
Education Week - February 22, 2017 - 17
Education Week - February 22, 2017 - BILAL TAWWAB
Education Week - February 22, 2017 - 19
Education Week - February 22, 2017 - 20
Education Week - February 22, 2017 - 21
Education Week - February 22, 2017 - CÉSAR MORALES
Education Week - February 22, 2017 - 23
Education Week - February 22, 2017 - 24
Education Week - February 22, 2017 - 25
Education Week - February 22, 2017 - PATRICIA DEKLOTZ
Education Week - February 22, 2017 - 27
Education Week - February 22, 2017 - 28
Education Week - February 22, 2017 - 29
Education Week - February 22, 2017 - WALT GRIFFIN & JEANETTE LUKENS
Education Week - February 22, 2017 - 31
Education Week - February 22, 2017 - 32
Education Week - February 22, 2017 - 33
Education Week - February 22, 2017 - 34
Education Week - February 22, 2017 - 35
Education Week - February 22, 2017 - CHRIS COFFELT
Education Week - February 22, 2017 - 37
Education Week - February 22, 2017 - 38
Education Week - February 22, 2017 - 39
Education Week - February 22, 2017 - TRISE MOORE
Education Week - February 22, 2017 - 41
Education Week - February 22, 2017 - 42
Education Week - February 22, 2017 - 43
Education Week - February 22, 2017 - W. BURKE ROYSTER
Education Week - February 22, 2017 - 45
Education Week - February 22, 2017 - 46
Education Week - February 22, 2017 - 47
Education Week - February 22, 2017 - 48
Education Week - February 22, 2017 - 49
Education Week - February 22, 2017 - DOLORES GONZALEZ
Education Week - February 22, 2017 - 51
Education Week - February 22, 2017 - 52
Education Week - February 22, 2017 - 53
Education Week - February 22, 2017 - JOSEPH WILLIAMS
Education Week - February 22, 2017 - 55
Education Week - February 22, 2017 - 56
Education Week - February 22, 2017 - 57
Education Week - February 22, 2017 - CLYDE McBRIDE
Education Week - February 22, 2017 - 59
Education Week - February 22, 2017 - 60
Education Week - February 22, 2017 - 61
Education Week - February 22, 2017 - 62
Education Week - February 22, 2017 - 63
Education Week - February 22, 2017 - 64
Education Week - February 22, 2017 - C3
Education Week - February 22, 2017 - C4
Education Week - February 22, 2017 - CW1
Education Week - February 22, 2017 - CW2
Education Week - February 22, 2017 - CW3
Education Week - February 22, 2017 - CW4
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